{"id":9266,"date":"2011-12-30T12:00:58","date_gmt":"2011-12-30T20:00:58","guid":{"rendered":"https:\/\/dylanmc.ca\/\/-\/?post_type=jetpack-portfolio&#038;p=9266"},"modified":"2018-12-18T22:54:03","modified_gmt":"2018-12-19T06:54:03","slug":"where-will-santa-live","status":"publish","type":"jetpack-portfolio","link":"https:\/\/dylanmc.ca\/\/-\/portfolio\/where-will-santa-live\/","title":{"rendered":"Where Will Santa Live?"},"content":{"rendered":"\n<ul class=\"dylanmccall-list-plain wp-block-list\"><li><strong>Employer:<\/strong> <a href=\"https:\/\/davidsuzuki.org\/\">David Suzuki Foundation<\/a><\/li><\/ul>\n\n\n\n<ul class=\"dylanmccall-list-badges wp-block-list\"><li>web<\/li><li>jquery<\/li><li>ecommerce<\/li><\/ul>\n\n\n\n<p><em>Where Will Santa Live?<\/em> was the David Suzuki Foundation&#8217;s Christmas fundraising campaign in 2011. It was a simple, whimsical website that inspired talk about climate change and invited people to donate to the foundation by purchasing e-cards as symbolic gifts.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Working with&nbsp;<a href=\"http:\/\/www.publicinc.com\/\">Public Inc<\/a>, <a href=\"http:\/\/www.erikarathje.ca\/\">Erika Rathje<\/a> and some other very excellent people at DSF, I implemented the site&#8217;s layout  and I wrote a heap of JavaScript to wire it together (along with a functioning non-JavaScript fallback).&nbsp;We used Google Analytics to make detailed measurements about people&#8217;s interactions with the site so we could improve it throughout the campaign.<\/p>\n\n\n\n<p>In the end, we raised some money and we attracted an interesting flurry of attention from all sorts of people. <a href=\"https:\/\/nationalpost.com\/opinion\/rex-murphy-give-us-money-or-santa-gets-it\">Rex Murphy<\/a> <em>really<\/em> didn&#8217;t like it, and&nbsp;<a href=\"https:\/\/blogs.scientificamerican.com\/psi-vid\/the-best-christmas-gift-ever-saving-santa-from-the-watery-north-pole\/\">Carin Bondar<\/a> called it &#8220;one of the cleverest Christmas campaigns she&#8217;d seen.&#8221;<\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<ul class=\"dylanmccall-list-plain wp-block-list\">\n<li><strong>Employer:<\/strong> <a href=\"https:\/\/davidsuzuki.org\/\">David Suzuki Foundation<\/a><\/li>\n<\/ul>\n<ul class=\"dylanmccall-list-badges wp-block-list\">\n<li>web<\/li>\n<li>jquery<\/li>\n<li>ecommerce<\/li>\n<\/ul>\n<p><em>Where Will Santa Live?<\/em> was the David Suzuki Foundation&#8217;s Christmas fundraising campaign in 2011. It was a simple, whimsical website that inspired talk about climate change and invited people to donate to the foundation by purchasing e-cards as symbolic gifts&hellip;<\/p>\n","protected":false},"author":2,"featured_media":9627,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"jetpack-portfolio-type":[],"jetpack-portfolio-tag":[77,59,60],"class_list":["post-9266","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-tag-ecommerce","jetpack-portfolio-tag-jquery","jetpack-portfolio-tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Where Will Santa Live? - Dylan McCall<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dylanmc.ca\/\/-\/portfolio\/where-will-santa-live\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where Will Santa Live? - Dylan McCall\" \/>\n<meta property=\"og:description\" content=\"Employer: David Suzuki Foundation  webjqueryecommerce  Where Will Santa Live? was the David Suzuki Foundation&#8217;s Christmas fundraising campaign in 2011. 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