North Light Images website

Screenshot of stuartmccall.ca
  • Personal project

Stuart McCall needed a new website for North Light Images, his photography business. And, later, for his art portfolio. I designed both sites to be responsive for different kinds of devices, touch-friendly, and delightful to interact with.

I created an image gallery with a carefully tuned single-page design, focusing on performance and simplicity. The images and videos are always front and centre, but relevant information remains a glance away.  I am in the process of migrating both sites to a shared codebase with a Django backend.

Where Will Santa Live?

Where Will Santa Live? was the David Suzuki Foundation’s Christmas fundraising campaign in 2011. It was a simple, whimsical website that inspired talk about climate change and invited people to donate to the foundation by purchasing e-cards as symbolic gifts.

Working with Public Inc, Erika Rathje and some other very excellent people at DSF, I implemented the site’s layout and I wrote a heap of JavaScript to wire it together (along with a functioning non-JavaScript fallback). We used Google Analytics to make detailed measurements about people’s interactions with the site so we could improve it throughout the campaign.

In the end, we raised some money and we attracted an interesting flurry of attention from all sorts of people. Rex Murphy really didn’t like it, and Carin Bondar called it “one of the cleverest Christmas campaigns she’d seen.”